Burberry has been wooing fashionistas with personalization service that allows clients to up the exclusivity of their pieces. This season, the British luxury fashion house has expanded options by allowing shoppers to add their own initials to the latest winter accessories. Let the world know you, not only by what you are wearing but also, with the first letter of each word of your full name!
Apart from the brand’s signature check print, it’s their monogramming service that has been catching attention. Like the models from Burberry Fall/Winter 14 show, very soon you too can step out wearing your newest Burberry scarves and ponchos with your own initials. Unveiled at the runway finale of the label’s show, the ponchos and the Heritage scarves worn by Cara Jocelyn Delevingne were marked CJD along with EC for Edie Campbell, JS for Joan Smalls and MF for Malaika Firth. These stand-out pieces can be monogrammed with up to three characters from this September for all Burberry fans.
Spun in yarn and woven into cloth at a family-run mill in Scotland, the cashmere scarves and ponchos highlight the brewing palette of Fall/Winter. These can further be personalized with a choice of up to three initial letters at Blyth on the Northumberland coast. This winter season, wear your initials around your neck and let the world keep guessing what names they stand for!
The color block reversible blanket poncho crafted in Scotland from wool and cashmere is inspired by traditional equestrian blankets. The design is jacquard-woven with a new interpretation of the classic check pattern. The poncho measures 130 x 127cm/51.2 x 50in and is finished with blanket stitch edges. Sans the monogram, the poncho is availalble for $1,395.
This fall, mark it with your initials to by visiting www.burberry.com or a Burberry store.
