This week, Bulova unveiled the world’s first-ever watch made with pure 24-karat gold: The Joseph Bulova Collection First Edition 24-Karat Gold Watch.

Conceptualized by Bulova Corporation President Gregory Thumm, and hailing from the company’s Bulova Accu•Swiss brand, this 24-Karat Gold Watch marks the first edition in the company’s new Joseph Bulova Collection — which will all feature Bulova’s proprietary process (patent pending) for hardening of 999.9 pure 24-karat gold while maintaining exacting quality standards for finish and fit, and ensuring water resistance to 30 meters.

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Each Joseph Bulova Collection First Edition 24-Karat Gold Timepiece contains a 26-jewel automatic movement certified as a chronometer by the Contrôle Officiel Suisse des Chronomètres (COSC). In addition, the cases have been certified by the Bureau Central du Contrôle des Métaux Précieux for fineness and purity of the gold, with every watch bearing the St. Bernhard dog’s head precious metal hallmark.

Each timepiece has been constructed in a unique capsule form, with bezel, case and caseback anchored together with light and durable grade-5 titanium components to form an integral case. A separate sub-bezel, designed as part of the case, keeps the watch secure with a series of specially designed bumpers to deflect shocks and holds a sapphire crystal with five layers of anti-reflective coating.

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The strap design, a combination of an alligator strap and a 316L stainless steel mesh bracelet incorporating three microns of black titanium carbide, fixes together with a series of grade-5 titanium rivets designed to slip within the mesh, maximizing flexibility and comfort.

Only 32 of these gorgeous timepieces are available and – with a suggested retail value of $42,000 – is the most expensive watch Bulova has ever produced.