Blue carpet was rolled out to welcome Bugatti’s debut in to the fashion world. The high-performance luxury automobiles manufacturer has teamed up with L’uomo Vogue to commemorate the collection with “The Magic of La Vie en Bleu” event.
The much-awaited collection comprising of menswear and accessories was unveiled at Milan Men´s Fashion Week. And keeping true to the signature color blue of the Bugatti brand, the theme of the evening was also blue. Held in the historic house museum of author and poet Alessandro Manzoni to affirm the brand’s cultural and artistic bond, the blue-carpet event was attended by renowned celebrities and socialites.
Signifying the French heritage of the brand, the Bugatti Collection also wraps up the futuristic vision of its Italian founder, Ettore Bugatti. Weaving together Italian creativity, French savoir-vivre and German engineering, this line up of apparel and accessories combines ultra-sophisticated luxury and avant-garde technology.
The auto brand woos the style-dominated men with classy EB – Ettore Bugatti line as well as Bugatti Extreme Performance outdoor line. In its attempt to race ahead with its first Lifestyle Collection, the carmaker also showcased the Blue Carpet Soirée capsule collection and the exclusive Bugatti Bag.
The Ettore Bugatti line is renowned for fine tailored clothing which is made in Italy. When not in a board meeting, super-conscious men can opt for the smart Bugatti Extreme Performance outdoor line. It comprises of trendy sportswear made from most luxurious materials that under go high-tech treatments and processes.
Just a sneak peek inside the Bugatti Blue Carpet Soirée capsule collection shows a blue-hued Tuxedo. It is styled by blending silk with patterned jacquard silk velvet. The Bugatti T35 Gentleman Driver jacket is a must-wear while sitting behind the wheel of a Veyron.
The Ettore Bugatti Blu Crocodile set is made to order and includes iconic Bugatti Bag, documents holder, wallets for men and women and belt.
Though the Bugatti collection will be sold all over the world, those in rush can head to exclusive Bugatti boutiques in Hong Kong and Beijing to the grab the first pieces. Watch out for the same in flagship stores as well as small outposts in most of the world’s best department stores. Since it isn’t always practical to drive a Bugatti to make a statement, wear and carry clothes and accessories from the same brand to flaunt your loyalty all the time.
Bugatti campaign ambassador Andre Van Nord is seen wearing the Bugatti EB Collection.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.