Selfridges has gone bold by launching a bolder lingerie collection with boldest price tags. Right in time for Christmas, UK based lingerie label Bordelle has designed an exclusive capsule collection for the high end department store.
Though the brand has already found fans like Lady Gaga, Shakira and Christina Aguilera with other designs, the bondage inspired collection will certainly woo all those who fantasize about Anastasia Steele and Christian Grey. Only three styles, with only three pieces of each, will be created to raise the bar of exclusivity.
Alex Popa, founder and designer of Bordelle, enlightens about the details of the collection, “The brand has been going for five years now, and we really wanted to create something really decadent this Christmas. Each piece is handmade and numbered one, two or three of three. The pieces use gold filigree, Swarovski crystals, the most luxurious fabrics – and each one takes seven to ten days to make. Completely made to order, it’s our most couture collection yet.”
He also acknowledged the support of his clients as well as Selfridges to get inspired to create such a pulse-racing, wallet-draining collection.