BMW is planning an Olympic-sized promotion for its Mini Rocketman, which will be on display at the 2012 London Games this summer.
From the end of July to September, the BMW pavilion near the athletes’ village is set to showcase the concept car that was first shown to the public last year’s Geneva Motor Show. The Mini Rocketman sports a new glass roof, creating light effects both on the outside and inside of the vehicle.
Mini will greet athletes participating in the Olympics (July 27 to August 12) and Paralympic Games (August 29 to September 9) with the updated version of its Rocketman concept painted in the colors of the Union Jack.
The body’s blue hue features contrasting carbon details on the front and doors, and the white 18 inch alloy rims provide added contrast.
The Mini Rocketman Concept’s defining feature are the light effects created by the glass roof, with light strips recreating the British flag’s pattern that turn white when they are switched off. At night, the strips provide subdued lighting for the car’s interior, certain to attract gazes from the exterior too
In a nod to the Games themselves, the center console is designed to symbolize a basketball court, complete with miniature players.
The concept is set to draw thousands of Londoners and tourists during the Olympics, but it won’t be on sale before 2014 at the earliest.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.