Luxury is back — and driving up quickly in a Bimmer! October of 2011 was a terrific month for the Munich-based auto brand. BMW has announced that they had their “best October sales ever.” The BMW Group sold 139,276 vehicles in October, an increase of 8.3%. If they continue at this speed, BMW is also going to have their best year ever. Ian Robertson of BMW added “The BMW Group is well on its way to reaching its target of more than 1.6 million units and achieving an all-time high for sales in 2011.” Here’s the official news:
BMW Group sales recorded solid growth once again in October. With 139,276 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+8.3% / prev. yr. 128,598), the BMW Group achieved its best-ever October sales result. A total of 1,371,863 (prev. yr. 1,190,796) vehicles have been delivered to customers since the start of the year – an increase of 15.2% compared with the first ten months of the previous year.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “Our vehicles continue to be in strong demand worldwide and once again we achieved record sales for the month of October. The BMW Group is well on its way to reaching its target of more than 1.6 million units and achieving an all-time high for sales in 2011. The new BMW 1 Series has had a successful start and we have had an excellent customer response to the new BMW 3 Series sedan, which will be launched worldwide on 11th February 2012. We are very confident that this new model will continue the success story of the BMW 3 Series.”
The BMW brand sold 115,136 (prev. yr. 107,796) vehicles worldwide in October and grew at a rate of 6.8% year-on-year. Well over 1.1 million BMW vehicles have been delivered to customers (1,137,065 units, +13.6%) since January 2011. The BMW 5 Series maintains its position as the clear segment leader with strong sales of over 25,000 units in October (26,370; prev. yr. 23,808/+10.8%). The new BMW X3 also continued to be popular with customers, with worldwide sales soaring 333.8% last month to 10,949 vehicles (prev. yr. 2,524). The BMW X5 remains market leader worldwide in its segment and celebrated an important milestone in October by reaching sales of over 500,000 vehicles since its launch in December 2006. With 8,290 vehicles sold last month, sales for the BMW X5 remain close to last year’s level (prev. yr. 8,585/-3.4%). Sales for the new BMW 6 Series have gained strong momentum, with 1,152 units sold in October, an increase of 506.3% over the same month last year (prev. yr. 190).
The BMW 7 Series continues to perform well, with October sales of the BMW flagship rising 36.4% to 6,271 units (prev. yr. 4,597).