BMW CEO Harald Krüger collapsed during a news conference at the Frankfurt auto show on Tuesday. His condition was not serious, the company said later.

The 49-year-old was making his first major appearance as boss and fainted five minutes in to the company’s news conference. He has been the company’s CEO since May.

He was helped to his feet by two assistants and escorted from the stage in front of the assembled media.

BMW spokesman Maximilian Schoeberl said that 49-year-old Krueger had been recently traveling a lot, and was not feeling well ahead of the presentation but decided to go ahead with it.

BMW, the world’s biggest maker of luxury cars, is presenting a revamped version of its top-of-the-line 7-Series sedan at the Frankfurt show.

Watch below as BMW AG was forced to end a press conference at the Frankfurt International Motor Show after Chief Executive Officer Harald Krueger collapsed on stage.