Blake Lively in Gucci Resort 2012 Collection at Sprinkles Cupcake

Christopher Parr, is the Editor and Chief Content Creator for…

Actress Blake Lively looked stunning in an ensemble from the Gucci Resort 2012 Collection (and she also wore forest green Brian Atwood Maniac pumps). The actress was at Sprinkles, a cupcake bakery in New York City, to promote the new S’more cupcake, which Lively helped create. It’s for a terrific cause — 100% of the proceeds from Lively’s S’more cupcakes go to Oxfam’s Somalia famine disaster.

Lively and Sprinkles founder Candace Nelson developed the S’more cupcake using Lively’s favorite ingredients. S’more is a graham cracker-lined Belgian dark chocolate cake filled with bittersweet chocolate ganache and topped with toasted marshmallow frosting. (more details)

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Blake Lively Cupcake Gucci New York Sprinkles

Christopher Parr

Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”