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Beyoncé to release new perfume ‘RISE’ in February
Pursuitist

Beyoncé to release new perfume ‘RISE’ in February

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beyonce-riseBeyoncé isn’t settling on just having out a new album. The international superstar, who recently set a record by selling 828,773 albums in just three days on iTunes, announced her new perfume, RISE, will be released in February. This will be her third fragrance.

“The spirit of RISE encourages women to be all that we are,” Beyoncé said in a press release. The new fragrance is centered around orchids. It will come in snazzy gold bottle, designed by Ken Hirst. Beyonce collaborated with Loc Dong, a perfumer at (International Flavors & Fragrances) IFF, for the new fragrance.

RISE will be available in three Eau de Parfum sizes — 0.5 oz, 1.0 oz, and 1.7 oz bottles.

Beyoncé has sold $400 million in fragrances with her first two scents: Pulse and Heat.



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