Beyoncé releases a new number, though not musical this time. The American singer has unveiled an activewear line called Ivy Park in collaboration with Topshop owner Sir Philip Green.
Queen Bey announced the collection on the Ivy Park YouTube channel, along with images of herself wearing some of the pieces. Comprising of 200 pieces, the sporty collection is made up of sports bras, print jackets, bodysuits, leggings and much more. Designed to woo fashion conscious fitness freaks like runners, weight trainers, yogis and health club regulars, the collection took 18 months to develop, and is touted to be just the beginning of the Ivy Park journey with Beyoncé.
Ranging from $30 to $200, April onward, it will sell via 12 retail partners in more than 50 countries, including Topshop, topshop.com, Nordstrom, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay Co
WWD also reported that Beyoncé was keen to have a partnership along with a stand-alone brand and aimed to create an athletic brand that would support and inspire women and make them feel strong on a variety of levels.