Pursuitist
Now Reading
Beyoncé Launches First Ivy Park Collection With Topshop Owner
Pursuitist

Beyoncé Launches First Ivy Park Collection With Topshop Owner

Beyoncé releases a new number, though not musical this time. The American singer has unveiled an activewear line called Ivy Park in collaboration with Topshop owner Sir Philip Green.
beyonce-ivy-parkQueen Bey announced the collection on the Ivy Park YouTube channel, along with images of herself wearing some of the pieces. beyonce-ivy-park_mainComprising of 200 pieces, the sporty collection is made up of sports bras,  print jackets, bodysuits, leggings and much more. Designed to woo fashion conscious fitness freaks like runners, weight trainers, yogis and health club regulars, the collection took 18 months to develop, and is touted to be just the beginning of the Ivy Park journey with Beyoncé.

@weareivypark

A photo posted by Beyoncé (@beyonce) on

Ranging from $30 to $200, April onward, it will sell via 12 retail partners in more than 50 countries, including Topshop, topshop.com, Nordstrom, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay Co

WWD also reported that Beyoncé was keen to have a partnership along with a stand-alone brand and aimed to create an athletic brand that would support and inspire women and make them feel strong on a variety of levels.

WWD



Pursuitist.com is an award-winning 5-star luxury travel & lifestyle blog showcasing luxury cars & drives, fashion & style, gear, real estate, travel, and food & drink.
© 2020 Pursuitist. All Rights Reserved. Site By Parr Interactive.

Scroll To Top