Let’s go shopping! The major luxury department stores have unveiled their annual holiday films, which ones are naughty and nice? Here’s our pick of the best Christmas campaigns:
Barneys
French visual artist Joanie Lemercier, Shawn ‘JAY Z’ Carter and Barneys’ Creative Director Dennis Freedman teamed up to create an interactive holiday installation this year in New York City. The light shows, 3D mapping and futuristic sleigh ride are all captured in this short film.
Harvey Nichols
“A little something for them, a big something for you.” Luxury London department store Harvey Nichols carries on with its usual tongue-in-cheek Christmas campaign, which sees selfish relatives splurge on themselves instead of their loved ones.
Bergdorf Goodman
Bergdorf Goodman shows off this year’s ‘Holidays on Ice Windows’ in this reveal video, which features lit-up abseiling acrobats, and plenty of seasonal sparkle.
Christmas at Harrods
A man is left waiting on the platform as his lady rushes to make the train: Harrods’ black and white silent movie comes with a message — don’t leave your shopping too late, “Because Christmas Won’t Wait”.
Bloomingdale’s
There’s no message here, just lots of shiny gift ideas in this cool and colorful holiday video from Bloomingdales.
