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Berlin Fashion Week still a rookie player

Berlin Fashion Week still a rookie player

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News on the emerging Berlin Fashion Week:

Still a rookie player in the international fashion world, what Berlin’s annual Mercedes-Benz Fashion Week lacks in big-name designers it makes up for in a range of up-and-comers hoping to make their mark. While New York, Milan, London and Paris are regarded as the most influential shows, industry-watchers say the Berlin event, which runs Wednesday through Saturday, gives young designers a better chance to grab attention with their collections. “Fashion is an important cultural statement and the more designers who get to show, the better it is for the industry,” said fashion expert Merle Ginsberg, who runs the fashion blog Fashionrules.com, in an e-mail to The Associated Press. – from AP