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Bergdorf Goodman’s personal shopper, Betty Halbreich uncovered
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Bergdorf Goodman’s personal shopper, Betty Halbreich uncovered

Any product or service pre-fixed with a ‘personal/personalized’ tag elevates the experience up by a few notches. Commonly known as fashion stylists, personal shoppers step in to handle every need of a shopper. Renowned for her sense of style and wits, 85 year old Betty Halbreich is one of the world’s most sought-after personal shopper.

Betty_Halbreich_personal_shopper_1Betty Halbreich is one of the most senior employees at Bergdorf Goodman and works from Betty Halbreich’s Solutions which is based in a suite at the store’s third floor. Speaking of her four decade long career to TODAY, the silver-haired lady reveals that she has never worn jeans and is a strong believer in longevity in dressing. The super-stylist also states that she doesn’t let short-term fashion fads and magazines influence her decision in selecting suitable outfits for clients.

Svelte Betty has dressed celebrities like Joan Rivers, Meryl Streep and Candice Bergen. She has also helped Patricia Field pick costumes for the Sex and the City female stars.

Passionate about her work, she elucidates, “My job, I guess, is taking care of people. I’ve often been called a clothes therapist.” Also, “I don’t pick from labels. I pick visually. I pride myself on that.”

We will soon come across Halbreich on the big screen as she is one of the stars in “Scatter My Ashes at Bergdorf’s”, the new documentary about New York’s iconic department store Bergdorf Goodman.

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