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Belstaff Rallies Legendary Polar Pioneer, Stuntman to ‘Worship the Ground’
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Belstaff Rallies Legendary Polar Pioneer, Stuntman to ‘Worship the Ground’

On January 25th, Belstaff gets its head out of the clouds and plants itself firmly par terre as the global British luxury lifestyle brand releases its new ‘Worship the Ground’ campaign.

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In this showcase of the Belstaff Trailmaster boot – an iconic design of the House since its creation in 1955 – as well as other accessory products that fit into a lifestyle of epic adventure.

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Among the campaign’s talents are Sir Ranulph Fiennes, legendary polar pioneer and (according to the Guinness Book of Records) “world’s greatest living explorer,” and Riley Harper, a U.S. stuntman.  Both were filmed by famed photographer Rankin in a series of portraits and film of the men exploring what the phrase ‘Worship the Ground’ means to them.

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