Sparing no expense, Bellagio Fountain Club is pulling out all the stops for its VIP race experience for the 2024 Las Vegas Grand Prix. The luxury hotel casino is introducing the Fountain Walk, an exclusive entertainment row sponsored by MGM Collection with Marriott Bonvoy.
Situated steps from the landmark Fountains of Bellagio and the racetrack, top brands in racing, spirits, hospitality and attractions came together to create an interactive lineup of experiences, transforming Bellagio’s main drive into a vibrant hub of activations for Bellagio Fountain Club guests.
“Las Vegas is the entertainment and sports capital of the world, and we embrace the opportunity to elevate our programming at Bellagio Fountain Club for the 2024 Las Vegas Grand Prix,” said Andrew Lanzino, MGM Resorts’ Vice President of Citywide Events Strategy. “Along with adding new experiences inside the luxurious hospitality venue, we’re expanding the experiential footprint beyond the physical structure, immersing guests in endless entertainment the moment they step through the gates.”
Fountain Walk by MGM Collection with Marriott Bonvoy highlights include:
Las Vegas: Unlocked by MGM Collection with Marriott Bonvoy: MGM Collection with Marriott Bonvoy is showcasing the ways it unlocks benefits for millions of members during race weekend with a premium lounge experience. Throughout the weekend, guests will select a key to unlock a door concealing a surprise – ranging from world-famous Vegas shows and dinners at top Strip restaurants to passes to the exclusive Bellagio Fountain Club.
Las Vegas Grand Prix: The Las Vegas Grand Prix is putting fans to the test with its “Pit Stop Challenge” to see who has the chops to be a part of a racing team. Fans will test their speed and precision as part of a pit crew handling authentic racing equipment including Pirelli Tires, powered pit guns, full PPE and a stopwatch timer.
Swingers Crazy Golf: Guests can step into a 1920s countryside-inspired putting activation created by Swingers Las Vegas, the new crazy golf club at Mandalay Bay Resort and Casino. This boutique experience captures the fun of Swingers’ whimsical courses. Players can test their luck putting into a Vegas-inspired roulette wheel for a chance to win prizes including free rounds of crazy golf, food, frozen cocktails, and Swingers Carnival gameplay cards.
Beam Suntory: Spirits aficionados can slide into a Tachinomi pop-up inspired by modern Japanese standing bars. This experience will focus on the House of Suntory’s samples of Japanese Highballs, made with Hakushu Whisky.
Memento: Known for its distinctive racing-inspired retail, Memento offers signed Grand Prix memorabilia and re-engineered race car materials repurposed into functional decor and everyday items. Additionally, fans can get into the action with a real racecar simulator that places the user in a car frame.
Bodyarmor Flash I.V.: Set to the soundtrack of an on-site DJ, Bodyarmor offers their Flash I.V. rapid rehydration electrolyte beverage in a race-inspired space.
Hyperice: The “Recovery Lounge” by Hyperice gives guests a premium pop-up recovery area tailored to Las Vegas Grand Prix race fans.
Remy Martin/Maceoo: Featuring the “Botanist Tasting Bar,” Remy Martin’s Botanist Islay Dry Gin will be the star of a tasting bar to introduce race fans to the spirit’s 22 botanical recipe and unique distillation process. A Maceoo pop-up display features a variety of merchandise.
Heineken: Heineken will set up photo ops with a custom “Las Vegas / Heineken Silver” sign and swing arch.
Additional new Grand Prix Experiences for 2024 include Bellagio Fountain Club’s Hub of Culinary Legends, bringing together such heralded culinary talents as Mario Carbone, David Chang, Alain Ducasse, Masaharu Morimoto, Jean-Georges Vongerichten, Yannick Alleno, Nyesha Arrington, Wolfgang Puck, Michael Mina, and Michael and Bryan Voltaggio will rotate throughout the weekend preparing new and limitless selections of fine-dining delights.
The top level of the Bellagio Fountain Club will be the hottest party on the track with Red Bull entertainment featured on the north rooftop and the Tao Group Hospitality Skydeck on the south rooftop. Elevated and exclusive experiences await race fans with unobstructed views of the race and the iconic Fountains, including VIP bottle service, race simulators, DJ entertainment, special performances nightly, and much more, all perched above the Las Vegas Strip.
