Model and face of Juicy Couture Behati Prinsloo is set to launch a collection for the brand.
Prinsloo, who has worked with Juicy Couture for years as an ambassador and spokesmodel, announced the news on her official Instagram page on Tuesday.
“Juicy Couture is so iconic so I wanted to bring a little bit of something different to the brand while still remaining true to who they are,” Prinsloo told Teen Vogue. “This collection is really for any active girl who wants to throw on an outfit that’s comfy yet cute. I travel so much so I wanted to create pieces that were really comfy but with a fashionable twist. I was inspired by the vibes and colours from Seventies roller-skate and skateboard culture – just stuff that’s really fun and easy.”
Posting two images from the new campaign, shot by Inez and Vinoodh, Prinsloo gave a sneak peek as to what to expect from the collection, which will be inspired by her own relaxed and rock-inspired style while still in keeping with Juicy Couture’s signature laid-back Californian look.
The Behati collection will launch April 15.