Barneys has unveiled a new campaign shot by Bruce Weber called “Brothers, Sisters, Sons and Daughters” starring a cast of transgender models. Weber cast 17 transgender models from around the world to appear in the campaign for the New York City-based luxury retailer, which you can watch below:

“I hope that my photographs and films of these 17 new friends, who are transgender men and women, convey the respect I have for them and how I stand in awe of their courage to face the world,” Weber told WWD.

The story behind each of the models has also been told by Vanity Fair’s Patricia Bosworth. The company partnered with the National Center for Transgender Equality, and the Lesbian, Gay, Bisexual and Transgender Community Center, and on February 11 Barneys will donate 10 percent of sales from its flagships and online store to the two non-profits.

Barneys Features Transgender Models In Latest Campaign by Bruce Weber