Here’s a look at Baccarat’s stunning new NYC flagship boutique, which recently opened at 635 Madison Avenue. This 2,800 square foot store was designed by acclaimed architect Rafael de Cárdenas. It is an experiential destination that celebrates the iconic French crystal house’s commitment to artisanship and innovation ahead of the brand’s upcoming 250th anniversary.
The store’s distinctive design concept is a new global retail model for the brand, and features individual spaces to showcase Baccarat’s three main product categories: jewelry, home décor and lighting. Although each space has its own focus, they all reflect the richness of the Baccarat lifestyle and the brand’s celebration of artisanship and design.
“Furthering Baccarat’s commitment to being at the forefront of innovative design, our partnership with Rafael is an exciting and bold choice for this storied brand. Rafael’s brilliant execution of our vision for the future of the Baccarat retail experience is a new look we are thrilled to unveil,” said Michelle Klein, President & CEO of Baccarat North America. De Cárdenas said of the project, “It is an honor to work with such a venerated brand as Baccarat and help herald its retail experience to a new level of modernity.”
Here’s a look at some of the highlights of the new location:
Façade/Entryway:
The store’s double-height façade features an etched glass pattern inspired by the house’s renowned crystal diamond cut, showcasing the brand’s French heritage and 250-year history.
Jewelry Bar:
As guests transition from the double-height entrance, they will enter the Jewelry Bar, a dynamic space that encourages clients explore on the full range of Baccarat fine jewelry. The area is lit from above with the feminine 24-light Zenith Unfocused clear, pink and mist crystal chandelier by Phillipe Starck.
Lounge:
The sunken room features a diamond-patterned hardwood floor, which again evokes the brand’s signature crystal diamond cut is enveloped by tufted grey suede walls.
Dining Room:
The Dining Room features a large, high polish, stainless steel dining table with a satin grey mirrored top. The dramatic space is lit from above by two 12-light and one 18-light Mille Nuits chandeliers.
Lighting Room:
Baccarat’s iconic lighting takes center stage. The dark-yet-reflective surface of the silver-black plaster walls with black lacquer insets contrasts with the bright light emanating from Baccarat’s table lamps, floor lamps, sconces and chandeliers.
The new Baccarat flagship store in New York City is located at 635 Madison Avenue.