After Paris and London, Baccarat heads to California, United States to continue its semiquincentennial celebrations. The world-renowned French luxury lifestyle brand Baccarat has teamed up with Gearys Beverly Hills to illuminate Rodeo Drive for the holiday season to mark its 250th anniversary as well as the centennial anniversary of the City of Beverly Hills. On 23rd November, Baccarat will light up the 200, 300 and 400 blocks of Rodeo Drive with its iconic chandeliers. The 16-chandelier display is estimated at a value of approximately $1 million.
Rodeo Drive’s classic holiday decor will celebrate the season with the elegant installation which will boost the festive atmosphere for the Beverly Hills community and the visitors during the season. Lining the median of the famed street between Santa Monica and Wilshire Boulevards will be sixteen full size Baccarat chandeliers, brilliantly lit birch trees, forty-two iridescent palm trees and hundreds of vibrant red poinsettias. Picturesque holiday banners of chandeliers will be displayed along the street. The festivities will also feature a fireworks show and a confetti “snow” shower, heralding the arrival of the 2014 Holidays. In all, a shimmering glow of nearly 150,000 lights will brighten Rodeo Drive this holiday season, during the annual Beverly Hills Holiday Lighting Ceremony.
The ceremony to commemorate the two major milestones along with the festivities will be attended by Beverly Hills Mayor Lili Bosse and Baccarat Global CEO Daniela Riccardi. Summing up the memorial illumination installation, Riccardi stated, “Over the last two and a half centuries, Baccarat has been synonymous with the French “art de vivre,” and we are very excited to be celebrating our 250th anniversary in Beverly Hills this November. We take pride in striking just the right balance between heritage and modernity, and thus it is a fitting honor to yet again have the opportunity to light up Rodeo Drive with our extraordinary chandeliers.”
While Baccarat is synonymous to high-end and exclusive crystal products, Rodeo Drive is globally recognized as the intersection of fashion and entertainment. Located in the heart of Beverly Hills, Gearys has been a West Coast tradition for over 85 years for those seeking luxury and service. Thomas J. Blumenthal, president-CEO, Gearys Beverly Hills spoke about their partnership for the event, “Gearys is thrilled to be sponsoring the return of the Baccarat chandeliers this holiday season to commemorate the centennial of the city of Beverly Hills and Baccarat’s 250th.”
Baccarat crystal chandeliers will be on display on Rodeo Drive until January 1, 2015.