With a strong backing of Richemont group, Tunisian-born couturier and shoe designer, monsieur Alaïa has just opened the doors of his boutique at 5 rue de Marignan in Paris.
Located in an 18th-century building, boasting of architectural splendor, the store makes an unusual inconspicuous statement with no window displays. Minimalist and simplicity defines the designer’s style and the new private store stands true to it in form of its décor as well as pompless opening. The store not only houses Alaïa’s latest creations but it is also decked up with a range of works by iconic artists. The image above shows Pierre Paulin shelves and couches set up in the shoe salon.
WWD reveals that Marc Newson has contributed his expertise in form UFO-like circular light fixtures and Martin Szekely erected angular racks anchored in the floors. The ready-to-wear collection occupies two floors.
The shoe collection is strategically showcased in a modular shelf by Pierre Paulin.
A range of accessories welcomes clients while adding to the diversity on the main floor.
Kris Ruhs’ spectacular chandelier made of brushed steel garlands stretches across four storey spiral marble staircase. Shoppers can take a break from shopping Alais’ fashion collection to admire this arty light structure while moving up and down the store.
Accessories are also displayed in the gallery-like space on a Charlotte Perriand table.
While Michelle Obama is a regular Alaïa client, the rest of the clientele list of the ‘King of Cling’ also boasts of names like Grace Jones, Tina Turner, Raquel Welch, Madonna, Janet Jackson, Brigitte Nielsen, Naomi Campbell, Lady Gaga, Shakira, Miley Cyrus, Isabelle Aubin and Carine Roitfeld. Even the current queen of the catwalk, Victoria Beckham has spoken of Alaïa as her favorite designer. Ardent US fashionistas can grab his creations from Net-A-Porter, Barneys New York and Bergdorf Goodman.
