Google Web Designer is the newest visual tool that brings ideas to life. Easy, fast and efficient. The main advantage is that the HTML5-based designs you create with Web Designer run anywhere (on any platform), on any device, providing a new type of enriched experience to the users. Web Designer plays the role of a professional-quality design tool, allowing you to manipulate your code in a built-in editor. Moreover, the brilliant new tool from Google enables you to easily create 3D content utilising an array of tools and the power of CSS3. The result: everybody gets to see it.
Sean Kranzberg, one of Google’s engineers responsible with this project, explains: “We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of ‘build once, run anywhere.”
Google’s design tool was “built” with the advertisers in mind. Basically, it allows them to create HTML5 ads for both, mobile and desktop, without putting to much effort. Web Designer comes in a beta version and it’s available as a free download.