The 3-D wave seems to be receding in Hollywood, but that doesn’t mean it can’t flourish elsewhere.
Hence A|X Armani Exchange launching the first 3-D ad campaign with their Fall/Winter collection.
The campaign encompasses print, outdoor, a music video and an interactive online component on its Web site. The 3-D print ads, along with 3-D glasses, will appear in the September issues of GQ, Interview and V magazines.
The campaign’s main element is a two-and-a-half-minute 3-D music video, directed by Manny Miranda. The video features a soundtrack by techno band, Body Rockers. The print ads were shot by Matthew Scrivens and the models are Tamiris Souza Freitas and Arthur Sales.
The video hasn’t been released yet, but we can enjoy some photos from the campaign.