- Audi Revolut Formula 1 Team establishes a multi-year strategic partnership with Gillette, naming them as official partner
- The collaboration unites precision engineering, high performance and cutting-edge innovation
- Braun and Venus complement the partnership, with brand activations across Formula 1’s truly global stage
Audi’s Revolut Formula 1 Team has announced a multi-year strategic partnership with world-renowned grooming leader Gillette, naming them as official partner. The partnership will also feature Braun and Gillette Venus—two further iconic brands from P&G’s shaving portfolio—together forming an alliance rooted in precision engineering, iconic design, and performance at the highest level.
At the heart of the partnership is a shared commitment to precision. From the intricate tolerances of a Formula 1 car to the exacting geometry of a razor blade, both Audi Revolut F1 Team and Gillette are guided by an uncompromising focus on technical excellence and beautifully engineered products in their own respective fields. For more than a century, Gillette has set the standard in grooming innovation while also helping to shape the evolution of sports marketing, building enduring relationships with elite athletes and world-class sporting platforms. That heritage aligns naturally with Audi Revolut F1 Team’s ambition to establish itself at the highest level of motorsport. As the team prepares to join the Formula 1 grid, Gillette has chosen to be part of the journey from the very beginning, supporting the team as it builds a global presence and establishes a strong, distinctive platform in Formula 1.
The partnership is further strengthened by the inclusion of Braun, bringing together two iconic German brands. Braun’s famed design heritage and reputation for premium quality products aligns naturally with Audi Revolut F1 Team’s approach to engineering and performance, creating an authentic collaboration grounded in craftsmanship and innovation. The inclusion of Venus adds a complementary dimension to the partnership, welcoming a more diverse, female and next-generation audience to the sport and engaging them in relevant and meaningful ways.
Together, the partners will collaborate on integrated branding, bespoke products and retailing, and fan-focused activations that extend beyond the racetrack, creating meaningful cultural moments and immersive experiences throughout the season. The partnership will see Gillette branding featured on Audi Revolut F1 Team’s car and assets, reflecting a fully integrated presence from this season onward, including at the team launch in Berlin, Germany on January 20th.
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team said: “Gillette is one of the most iconic brands in the history of sports marketing, with a legacy built on authentic connections with fans worldwide. Bringing Gillette, together with Braun and Venus, into the world of Formula 1 is a strong statement and a natural fit alongside the outstanding global partners that already support our team. Gillette is a true power brand, one that shares our belief that engineering excellence and beautifully designed products can inspire confidence and emotion. As we launch Audi Revolut F1 Team on a global stage, their expertise in engaging vast consumer audiences makes this a truly powerful, authentic and strategic collaboration that will help us elevate fan experiences in meaningful ways.”
Gary Coombe, CEO of Gillette said: “We are thrilled to announce our partnership with Audi Revolut F1 Team as they prepare to compete at the pinnacle of motorsport. We are inspired by the team’s long-term vision and excited to be part of its journey from the very beginning. This partnership provides a powerful platform to showcase the superior quality and performance of our brands to fans around the world. With Gillette’s unrivalled blade technology and Braun’s advanced electric engineering, we see clear parallels to Audi Revolut F1 Team and our shared pursuit of performance without compromise. Together, we will create unmissable media and retail activations, engaging consumers in innovative ways both on and off the racetrack.”
About Audi Revolut F1 Team
The Audi Revolut F1 Team is the official factory team of Audi, as the brand enters the FIA Formula 1 World Championship for the first time in 2026. This project, in which Audi will create its own hybrid drive system (‘power unit’) developed in Germany, represents the ultimate expression of the manufacturer’s ‘Vorsprung durch Technik’ philosophy and embodies a long-term commitment to compete at the pinnacle of motorsport with the clear objective of challenging for world championships by 2030. Audi’s entry is strategically timed to coincide with new Formula 1 regulations focused on increased electrification, as the electric share of the hybrid drive is raised to almost 50%, and the introduction of 100% sustainable fuels. The entry into Formula 1, one of the most important platforms in the world, serves as a high-tech catalyst for the entire Audi brand, acting as a global stage to demonstrate technological leadership and connect with new, diverse audiences by creating cultural impact that resonates far beyond the race track.
