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At NY Fashion Week, couture meets mass market
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At NY Fashion Week, couture meets mass market

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Outside the runways where designers are unveiling fashions in New York, Mercedes-Benz is showcasing its pricey SLS AMG Gullwing supercar next to Maybelline’s display of inexpensive lip gloss in an effort by both high-end and mass-market companies to raise their profiles and boost their consumer following. New York Fashion Week, a twice-yearly event that draws thousands of fashion insiders and fans, has a reputation for glamour, exclusivity and luxury yet is increasingly attracting sponsors such as Maybelline that sell modestly priced goods. – from Reuters



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