The Apple brand has clocked in at a robust $183 billion, making it the world’s most valuable brand, according to Millward Brown Optimor’s annual BrandZ study. The $183 billion figure is a 19% growth over last year, underscoring Apple’s continuing success, particularly with the iPhone and iPad.
Tech firms did well in this year’s study, with IBM coming in 2nd (swapping places with Google, who is in the three spot after sinking 3% in value).
McDonald’s and Microsoft round out the top five.
Facebook jumped 16 spots to the 19th spot – right behind Amazon.com.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.