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Apple releases (PRODUCT) RED iPhone bumper

Apple releases (PRODUCT) RED iPhone bumper

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

Apple has released the (PRODUCT) RED iPhone bumper, which is currently shipping in 4-6 business days from Apple’s online store. As with the rest of the bumpers, the (PRODUCT) RED bumper feature two-tone colors and metal buttons for volume and power. Plus, it protects your iPhone from scratches on the metal sides.

Apple has been active in the (PRODUCT) RED campaign against AIDS for a number of years, first introducing a red iPod nano in late 2006. The company has continued to offer several different (PRODUCT) RED items since that time, currently supporting the project with red iPod nano models, red iPad Smart Covers and Smart Cases, and now the red iPhone bumper. At an Apple town hall meeting for employees back in February, Tim Cook noted that sales of (PRODUCT) RED Apple products have generated over $50 million for the charity.

Costs $29, buy it at the Apple Store.

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