Angelina Jolie is the new face of Louis Vuitton. Rumors had been floated linking Jolie to the brand. The first ad has been revealed.

The campaign is called “Core Values”, and was shot by Annie Leibovitz. It features a makeup-free Jolie sitting on a wooden boat in Cambodia – a Louis Vuitton bag over her shoulder.

Jolie will donate her earnings from doing the ad to charity.

Jolie is the latest celeb to star in the “Core Values” campaign. She follows U2’s Bono, Sean Connery, Keith Richards and Catherine Deneuve.