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Amazon’s MyHabit Goes Luxury

Amazon’s MyHabit Goes Luxury

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Amazon’s members-only flash-sale site MyHabit is launching its first designer tab, with the likes of Thakoon, Valentino and Balmain going on offer at up to 60 percent.

Adding to its women’s, men’s, children’s and home categories, the site is teaming up with top fashion houses including Bibhu Mohapatra, Costume National and Alejandro Ingelmo for the high-end category.

Discounts will be in keeping with other MyHabit sales, with the sale to commence 12 PM EST Monday, February 6.

Offering shipping across the globe, the US-based site has been primarily focused on contemporary brands since its launch, although the company told WWD its new offering will provide a high-end selection “all in one dedicated place, allowing for a faster, more tailored shopping experience for customers seeking designer labels.”

Designer events are set to run Mondays and Wednesdays, lasting five days or until items are sold out.

Launched in May last year, MyHabit followed in the footsteps of online auctioneer eBay’s Fashion Vault and continues the model of successful sample sale sites such as Gilt and Vente Privee by offering discounted designer fashion for a limited period of time.