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Alicia Keys Is The Face Of Givenchy’s New Dahlia Divin Fragrance
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Alicia Keys Is The Face Of Givenchy’s New Dahlia Divin Fragrance

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Alicia Keys may have her fingers in too many pies, but that hasn’t stopped her from becoming the face of Givenchy’s newest fragrance. The Grammy Award-winning singer looks glamorous in her debut beauty campaign for Dahlia Divin.

alicia-keys02The artist credits her first beauty modeling assignment to her friendship with Givenchy creative director, Riccardo Tisci. Speaking of her relationship with him, Keys spoke to WWD, “Spiritually we’re a lot alike. The fashion world can make you a little soulless. So when I met him, it was nice to see that he’s really soulful.” She also added that,“As time passed, [this fragrance campaign] came to fruition. I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”

Singing praises of Dahlia Divin, the superstar also noted, “This scent is grounded, but still has a femininity that is very earthy, and I love that.”  Dahlia Divin concept celebrates women as modern-day goddesses and is developed in-house by Givenchy perfumer François Demachy. Combining notes of jasmine, mirabelle plum, patchouli, vetiver and sandalwood, it will be available in three sizes (30 ml. for $65, 50 ml. for $90 and 75 ml. for $110) in stores including Macy’s, Neiman Marcus, Bloomingdale’s, Saks Fifth Avenue, Nordstrom, Lord & Taylor, Dillard’s and Sephora in the US.

Looking stunning in a Tisci-designed strapless gold gown with slicked back hair, Keys posed for Tim Walker in a Parisian atelier for the campaign.  She has also composed the music for the TV spots.

WWD



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