Alexander McQueen unveils its fall ad campaign featuring new faces including Ruth Bell, Julia van Os and Jamilla Hoogenboom. Photographer David Sims, who has also shot the spring campaign of the British brand is behind the lens to capture the new campaign.
Shot in a London studio, it explores femininity and the importance of being an individual. While Alexander McQueen launches three of the images from the ad campaign today, the rest three are scheduled to go public in the coming weeks. 
They will appear on the brand’s Web site, social media platforms and in the September issues of publications including American and British Vogue, W and Interview.
