Alessandro Michele’s first campaign for Gucci has been revealed. Starring Alexandra Elisabeth and Julia Hafstrom, shot by Glen Luchford and styled by Joe McKenna, the campaign features the models in a suggestive situation with a 70’s vibe.
This is Michele’s first campaign for the Italian brand since Frida Giannini was unceremoniously fired as head designer.
“After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life,” Marco Bizzarri, president and chief executive officer of Gucci, told WWD in January.
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