Fashion world ad campaigns are certainly worth drooling over. However Air France has raised the standard of airline promotion by launching a new attention-grabbing campaign by teaming up with BETC agency. Captured by Argentine photographers Sofia & Mauro, the series of posters are bold, colorful and high on fashion too. This in-the-air campaign also marks Air France’s 80th anniversary!
Starring Ali Michael, Bette Franke and the likes, the campaign will reach out to 12 countries including France, Germany, Brazil, Canada, China, Spain, USA, Italy, Japan, Russia, Senegal and Switzerland. Covering print as well as digital media including social media too, the photography “creates a lively and exciting message, in line with the French lifestyle.”
Adding a touch of surprise by mixing heritage and modernity, the airline has associated flying with few renowned French locations and lifestyle.
Frédéric Gagey, Chairman and CEO of Air France also states, “2014 is the year of Air France’s commercial offensive. With the move upmarket of our products and services, the launch of new destinations, new ambition in terms of digital services as well as greater availability of our Mini fares.”
He also added that “This new campaign is a major investment in our brand. It was designed to support our sales and is part of the objectives of the Transform 2015 plan”
