Instead of searching high and low for models from agencies, Agent Provocateur looks back in to the company’s team to find its muse for the fall 2015 campaign. The British lingerie label has commissioned two of its former sales associates, singer Paloma Faith and photographer Alice Hawkins for the “Knickers Forever”campaign. The two women have been a part of Agent Provocateur early on in their careers. Though both went on to achieve international fame in their respective fields, they didn’t forget their days in pink uniform. The duo collaborated on images that portray Faith clad in the label’s lingerie as well as in its signature pink uniform in its Broadwick Street store in London.Paloma Faith plays the ultimate AP store manager for AW15; glamorous, bold and beautiful. Under her winking rule the Agents wreck havoc in the fantasy store, playing dress-up in the back rooms and cleaning windows in their garters.Hawkins took inspiration from the Polaroids that she used to take while working at the store. Styled by Karl Plewka, Faith’s hair has been taken care by Eamonn Hughes and makeup by Lan Nguyan for the campaign.From the pink and black gift boxes to the flashing neon signs emblazoned with ‘Knickers Forever’, everything that is iconic about Agent Provocateur is celebrated in glorious pink playfulness for Autumn Winter 15.Also launching for the first time on Snapchat and Periscope, the #KnickersForever campaign will allow fans a true insight to Agent Provocateur behind the dressed windows and the silk curtains, beyond the stockroom, and straight to the origins of the world’s sexiest lingerie.
Agent Provocateur Via WWD