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A Skyscraper Inspired By Beyonce Is Coming Up In Australia
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A Skyscraper Inspired By Beyonce Is Coming Up In Australia

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Pursuitist Luxury Best Luxury Blog

NYC fashion writer blogging about all things lux. Attending New…

Inspiration manifests into various forms and the upcoming Premiere Tower is one such extraordinary outcome of it. Paying homage to a music video by Beyonce, the form of the new skyscraper is inspired by the undulating fabric-wrapped bodies of dancers in the singer’s music video for Ghost. Its fun to sneak peek inside Beyonce’s home but staying inside a building inspired by her will seriously Ring the Alarm. 

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Australian firm Elenberg Fraser has won planning approval for a 226-metre-high Beyonce-inspired skyscraper in Melbourne. The new Premiere Tower at 134 Spencer Street will boast a series of curves and bulges designed to make it as structurally efficient as possible.
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The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements.
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The shape of the Premiere Tower also responds to climate, wind and the particular limitations of the site.
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With three street frontages the building’s podium steps down from the tower’s lofty heights to respond to its heritage surrounds.
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Located at the west end of the city’s central business district, the 68-storey structure will contain 660 apartments, large retail space as well as a 160-room hotel. 
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Parametric modelling was used to develop the unique form, which will swell in and out at various points around the facade.
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“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyoncé’s Ghost,” said the Melbourne-based studio.
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Elenberg Fraser Via Dezeen

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NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.