In a move that celebrates a confluence of heritage and craftsmanship, two legendary houses have joined forces. Aston Martin and Champagne Bollinger have announced a prestigious global partnership, uniting the worlds of ultimate automotive performance and exceptional champagne.
Champagne Bollinger is now the Official Champagne Partner of Aston Martin, while Aston Martin ascends to the role of Bollinger’s Official Automotive Partner. This alliance is built on a foundation of shared values: a profound respect for tradition and savoir-faire, a relentless dedication to artisanal craftsmanship, and an uncompromising commitment to quality and precision.
A Legacy of Distinction and Royal Approval
Founded in 1829 in Aÿ, France, Champagne Bollinger is a byword for refined taste and meticulous attention to detail. As a family-owned and independent house, it masterfully balances a pioneering spirit with a appreciation for artisanal traditions. This is exemplified by its resident cooper, who personally maintains the House’s 4,000-strong collection of oak barrels—a rarity in the modern era.
The partnership is further burnished by a profound historical connection to the United Kingdom. Bollinger has been continuously granted the Royal Warrant since 1884, one of the longest-standing honours of its kind—a distinction shared with Aston Martin. This mutual recognition by the British Royal Household affirms both Maisons’ unwavering commitment to quality, authenticity, and timeless elegance.
Where British Performance Meets Artisanal Excellence
Since its founding in 1913, Aston Martin has become an enduring symbol of British performance, style, and handcrafted excellence. For over a century, the marque has created the world’s most celebrated sports cars, fusing cutting-edge engineering with timeless design—values that mirror those held by Champagne Bollinger in the creation of its exceptional wines.
“This partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “Both our Maisons share a commitment to timeless elegance, heritage, and the mastery of our respective crafts. We are proud to see Champagne Bollinger become part of Aston Martin’s most exceptional moments around the world. This is a partnership that feels as if the two brands were made for each other.”
Crafting Unforgettable Global Experiences
As the Official Champagne, Bollinger will be an integral part of key Aston Martin experiences and VIP events across the globe. From the exclusive launch of a new model to an intimate customer gathering, or celebrating a triumphant moment on the racetrack, the distinct character of Bollinger will be there to elevate each occasion.
“At Aston Martin, we believe in creating unforgettable experiences that blend performance, craftsmanship, and artistry,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “The partnership with Champagne Bollinger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design. We are delighted to welcome them into the Aston Martin world.”
This strategic partnership is more than a collaboration; it is a shared promise to elevate lifestyle experiences for a global, discerning audience. To learn more: https://www.champagne-bollinger.com/
