While Pittsburg Steelers wide receiver Antonio Brown won’t be playing in Super Bowl 50, you won’t be able to miss him as he drives around San Francisco in this gold-wrapped Rolls-Royce Ghost II. Emblazoned with his personal slogan “Business Is Boomin” this one-of-a-kind Ghost was created to honor the golden anniversary of America’s most watched sporting event.

If you’re in town for the Super Bowl, keep your eyes out for this $340,000 Roller. You never know who’ll see hanging with Antonio and his crew.