First launched 45 years ago, the G-Class, which takes its name from the German word Geländewagen-meaning off-road vehicle, is a highly sought-after brand icon. And rightfully so. With its rugged durability, 80 percent of all G-Class vehicles ever built remain in use. Additionally, they retain a high percentage of their original value, and the G-Class has never lost its rugged roots and off-road capabilities.
If you are in Los Angeles, you’ll see G’s as often as you see Yellow Taxis in New York. So it’s no surprise that Mercedes-Benz chose Los Angeles – a hotbed of lifestyle and culture – to celebrate the new electric G-Class. Few vehicles have influenced pop culture in recent years like the G-Class.
The 2025 all-electric G-Class was unveiled at an exclusive world premiere in Los Angeles’s Franklin Canyon Park.
The electric G-Class was simultaneously revealed in Beijing, China.
“Los Angeles is a place famous for its legends, which is why we chose to reveal our new electric G-Class right here in Beverly Hills. For over four decades, the G-Class has shown its ability to go almost anywhere on the planet, and tonight the tables were turned. We’re very grateful that so many of our beloved G-family joined us to celebrate the relaunch of our icon tonight. And if that wasn’t enough, the electric G was simultaneously revealed on the other side of the world in Beijing,” said Bettina Fetzer, Vice President Communications & Marketing, Mercedes-Benz AG
Celebrating the diverse following of the iconic G-Class across music, fashion, art, and culture, the event was attended by Mercedes-Benz ambassadors and friends of the brand, including Bradley Cooper, Snoh Aalegra, Kendall Jenner, Tracee Ellis Ross, Selma Blair, Ciara, Trevor Noah, Saweetie, Siobhan Bell, Brandon Thomas Lee, Joyce Wrice, F1 superstar George Russell, Chase B, Justine Skye, Brent Faiyaz, Miles Chamley-Watson, Zane Lowe, Shanina Shaik, Michael Uzowuru, Fahri Yardım, Bakar and many more. There was also a special surprise performance by musician Travis Scott.
“The G-Class is a true legend, and we are thrilled to celebrate the highly anticipated debut of the all-electric model in Los Angeles. The G feels just as much at home here as it does in the great outdoors. Our new electric G-Class can do everything the G we know can do – and then some. It can wade deeper, and – with the show-stopping G-TURN – continues to amaze. With these new capabilities and unique characteristics, the electric G-Class marks an important chapter for Mercedes-Benz as leaders in electric drive” said Michael Schiebe, CEO Mercedes-AMG and Head of Mercedes-Benz G-Class & Mercedes-Maybach Business Units
Geländewagen Electrified: The Ultimate G-Class Experience
The all-new electric G-Class is equipped with new off-road qualities that showcase the vehicle’s near-endless possibilities. For example:
- Through G-TURN, drivers can turn the all-new electric G-Class almost on the spot. The vehicle performs up to two complete vehicle turns in the desired direction on unpaved or loose surfaces
- G-STEERING ensures a significantly smaller turning circle when driving off-road and G-ROAR brings a unique sound experience to the new model, otherwise, the electric G drives very quietly. Four individually controllable electric motors contribute to innovative drive concepts and characteristics
While the vehicle remains true to the design character of internal combustion engine G-Class models, the electric model features special “electric” design elements. The exterior is given a striking electric look with the optionally available black panel grille, a restyled, raised bonnet, and air curtains in the rear wheel arch extensions. The interior maintains classic G-Class design elements.
