Jason Schwartzman Celebrates John Baldessari for Pacific Standard Time

In the below spot, titled Pacific Standard Time: Jason Schwartzman Celebrates John Baldessari, the Bored to Death star is followed by a huge image of white-bearded conceptual artist John Baldessari, who talks to him from walls. The artist appears after Schwartzman is heard saying to a friend: “Wanna go check out the museum? Are you kidding me? Have a good night. I don’t like art?”

Helmed by director Jesse Dylan (Kicking & Screaming, American Wedding), the almost-five-minute PSA, starring actor Jason Schwartzman, shot at the Los Angeles County Museum of Art, promotes the sprawling new arts initiative Pacific Standard Time. The Getty Trust-funded program showcases the work of Southern California artists and designers between 1945 and 1980, giving context to how L.A. has become the major art capital it is today.




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Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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