For 100 years, Phantom has been recognized as the ultimate symbol of success and discernment, chosen by the world’s most influential figures. As this legendary nameplate celebrates its 100th anniversary, Rolls-Royce Motor Cars pays tribute with the Phantom Centenary Private Collection, limited to just 25 examples.
The Rolls-Royce Bespoke Collective of designers, engineers, and artisans poured their skill and imagination into what has become their magnum opus. They immersed themselves in Phantom’s world, studying the spirit and identity of each generation from the 1920s to today. They explored defining owners, pivotal figures within Rolls-Royce, the places where Phantom was conceived and built, and the events that defined its times. These influences, first captured as 77 hand-sketched motifs, are woven into the Phantom Centenary Private Collection through stunningly crafted archival references, creating a statement that honors Phantom’s past, defines its present, and projects the principles that will shape the nameplate’s next 100 years and beyond.
Each historic moment is brought to life through advanced artisanal techniques, many developed specifically for this rare and collectible tribute. Inside, couture-designed textiles, sketch-like embroidery, laser-etched leather, and groundbreaking woodcraft — including 3D marquetry, gilding, and 3D ink layering — tell Phantom’s story in stunning, intricate detail. Outside, the hood is crowned with a unique Spirit of Ecstasy figurine, reinterpreted from the very first to grace a Phantom, and presented in solid gold to mark this milestone.
EXTERIOR: A BESPOKE STATEMENT
The Phantom Centenary Private Collection’s exterior recalls the golden age of Hollywood, when Phantom appeared at premieres, carried screen icons, and became a symbol of that era’s style. The car features a two-tone Bespoke finish. The sides are painted Super Champagne Crystal over Arctic White, while the upper body is Super Champagne Crystal over Black. Paint specialists achieved the metallic shimmer by infusing the clear coat with fine crushed glass particles. For this collection, champagne-colored flakes replaced the standard ones, and their amount was doubled to deepen the effect.
The hood ornament reinterprets the first Spirit of Ecstasy fitted to a Phantom. It’s cast in solid 18-karat gold, plated in 24-karat gold for durability, and hallmarked with a special Phantom Centenary stamp. The base is finished in hand-poured white enamel with the collection’s name. For the first time, the “RR” Badge of Honor on the front, rear, and sides is also in 24-karat gold and white enamel.
The exterior is completed with Phantom disc wheels, each engraved with 25 lines—one for each car in the collection. Together, the 100 lines mark Phantom’s centenary year.
INTERIOR: INSPIRED BY PHANTOM’S LEGACY
The interior reveals Phantom’s history through subtle archival details. The combination of textiles and leather recalls the earliest models, when the driver’s seat used durable leather and the rear featured soft fabrics. This design reflects Phantom’s tradition of blending authority at the wheel with calm in the cabin.
REAR SEATS: CRAFTED FOR STORYTELLING
The rear seats are inspired by the 1926 “Phantom of Love” and its handwoven Aubusson tapestries. The design unfolds in three layers. The background, printed in high resolution, depicts locations tied to Phantom’s history, from the original Conduit Street showroom in London to Henry Royce’s paintings of Southern France. The second layer features Phantoms from different eras. The third is embroidered with abstract portraits of seven notable owners.
The fabric was developed over 12 months with a fashion atelier. Special inks and printing methods were created to meet Rolls-Royce durability and finish standards. Golden Sands and Seashell threads outline the embroidered imagery, totaling over 160,000 stitches.
The completed work spans 45 panels, precisely fitted to the seats at the Home of Rolls-Royce using tailoring techniques inspired by Savile Row. This is the most intricate seat design ever created by the marque.
FRONT SEATS: A DESIGN STATEMENT
The front seat leather features laser-etched artwork based on hand drawings. Among the motifs: a rabbit, the codename for Rolls-Royce’s 2003 relaunch, and a seagull, the codename for the 1923 Phantom I prototype.
ANTHOLOGY GALLERY: A CENTURY IN TEXT
The centerpiece of the cabin is the Anthology Gallery. It consists of 50 3D-printed, vertically brushed aluminum fins that resemble pages of a book. Each fin is formed from sculpted letters, readable from both sides, with quotes from a century of press acclaim. Subtle lighting creates shifting reflections as the viewer moves.
WOODWORK: A SCULPTED HISTORY
The woodwork, developed over a year, is the most intricate ever created for a Rolls-Royce. Crafted in stained Blackwood, the door panels depict key journeys in Phantom’s story.
- The rear doors show the coastline of Le Rayol-Canadel-sur-Mer, where Henry Royce wintered.
- The front passenger door depicts West Wittering, near his summer home.
- The driver’s door honors the 4,500-mile journey of the first Goodwood Phantom across Australia.
Each panel combines 3D marquetry, laser etching, ink layering, and gold leafing. Roads are formed from 24-karat gold leaf, cut and applied by hand. The rear doors also include flora from Southern France and a gold-leaf dot marking Royce’s homes.
The wooden surfaces transition into embroidered leather panels. Gold thread continues the “roads,” while black stitching echoes the etched details. The rear picnic tables feature etched images of the original 1925 Phantom I and the current Phantom VIII, mirrored in embroidery on the reverse side.
The Piano Black veneer contains gold dust, reflecting the gold-plated rotary dial.
A GOLDEN LEGACY
The 6.75-liter V12 engine is celebrated with a special Arctic White cover detailed in 24-karat gold, honoring the effortless power that defines Phantom.
STARLIGHT HEADLINER: HISTORY ABOVE
The Starlight Headliner includes 440,000 stitches, illustrating Phantom’s history. It references the mulberry tree under which Henry Royce was photographed with colleagues Charles L. Jenner and Ernest Hives.
The design includes the trees at Goodwood headquarters and honeybees from the Rolls-Royce apiary. Hidden details nod to Phantom legends, including a bird representing Sir Malcolm Campbell’s Phantom II “Bluebird” and a symbol of the vault door at “The Bank,” where the first Goodwood Phantom was designed.
HERITAGE IN MOTION
For the team behind the Phantom Centenary Private Collection, this project was a rare responsibility. The result embodies the same spirit that created Phantom itself — a commitment to excellence and the ambition to build the world’s finest motor car.
