After dressing some of the world’s most fashionable and beautiful women, designer Zac Posen has been tapped to dress a bottle of Italian wine.
Posen is collaborating with Trento-based Italian wine company Ecco Domani to create a wine label for its latest Pinot Grigio, made from grapes in the Veneto and Friuli region of the Alto Adige region.
“I’ve dressed many people in my life, but never a bottle of wine. This is an exciting project because it weaves together my work as a fashion designer and my passion for food, cooking and entertaining. The design will reflect the bright, floral qualities of the wine, giving any table a stylish, refreshing look,” Posen told us.
The wine hits liquor store shelves this summer for $10.99.
“We wanted to create an easy way to add a touch of style to any occasion this summer, and partnering with Zac Posen for a one-of-a-kind design is the perfect way to highlight our classic Pinot Grigio,” said Courtney O’Brien, Director of Marketing, Ecco Domani. “Zac is bringing the modern sophistication and glamour he’s known for on the runway to everyday occasions.”
Ecco Domani translates to “Here’s tomorrow” in Italian, reflecting a forward-thinking approach to authentic Italian wines.
It’s not the first time fashion has collided with wine.
Designer Karl Lagerfeld has sketched a label for a 2009 Rauzan Ségla Bordeaux while E & J Gallo tapped British designers Basso & Brooke as “designers in residence” for Turning Leaf, the California winery’s traditional wine brand.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.