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Yahoo to Acquire Tumblr for $1.1 Billion in Cash
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Yahoo to Acquire Tumblr for $1.1 Billion in Cash

Christopher Parr | Pursuitist
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Christopher Parr | Pursuitist

Christopher Parr, is the Editor and Chief Content Creator for…

Yahoo-TumblrAccording to the Wall Street Journal, the Yahoo board has approved a deal to pay $1.1 billion in cash for the blogging site Tumblr:

Yahoo Inc.’s YHOO -0.23% board has approved a deal to acquire blogging startup Tumblr, people familiar with the matter said Sunday. Yahoo has agreed to pay $1.1 billion in cash to acquire Tumblr, one of the people said. Tumblr would continue to operate as an independent business, the people said. A deal could be announced as soon as Monday, one of the people said.

Congrats to David Karp and the Tumblr team. However, what does this mean to Tumblr users? Many don’t seem happy about being associated with Yahoo, and may abandon the platform for different options. TechCrunch’s co-editor, and Tumblr user, Alexia Tsotsis states: “If Tumblr goes to Yahoo, I will seriously consider moving my personal blog to Medium, if that’s possible.”

Will Tumblr come another Flickr?

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Christopher Parr | Pursuitist

Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”