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Yahoo to Acquire Tumblr for $1.1 Billion in Cash
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Yahoo to Acquire Tumblr for $1.1 Billion in Cash

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Yahoo-TumblrAccording to the Wall Street Journal, the Yahoo board has approved a deal to pay $1.1 billion in cash for the blogging site Tumblr:

Yahoo Inc.’s YHOO -0.23% board has approved a deal to acquire blogging startup Tumblr, people familiar with the matter said Sunday. Yahoo has agreed to pay $1.1 billion in cash to acquire Tumblr, one of the people said. Tumblr would continue to operate as an independent business, the people said. A deal could be announced as soon as Monday, one of the people said.

Congrats to David Karp and the Tumblr team. However, what does this mean to Tumblr users? Many don’t seem happy about being associated with Yahoo, and may abandon the platform for different options. TechCrunch’s co-editor, and Tumblr user, Alexia Tsotsis states: “If Tumblr goes to Yahoo, I will seriously consider moving my personal blog to Medium, if that’s possible.”

Will Tumblr come another Flickr?

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