Buccellati, one of the world’s most well-known names in haute jewelry, has unveiled a new collection for the tech connoisseur at this year’s Baselworld.

Since 1919, every piece coming out of the house has been designed by a Buccellati family member, beginning with Mario in 1919, followed by his son, Gianmaria, then Andrea and finally his daughter, Lucrezia, who assumed design responsibilities on the brand’s new collections starting this year.

“I’m proud to assume the role in our family as the first female designer,” said Lucrezia. “Women think about fine jewelry differently, interpreting everything going on around them from art and film, to music and culture into their design rituals.”

Bespoke pieces begin at $120,000.