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Wayne Hemingway & Coca-Cola Collaborate to Create Eco-Umbrella

Wayne Hemingway & Coca-Cola Collaborate to Create Eco-Umbrella

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English eco-pioneer, fashion designer and founder of label ‘Red or Dead’ Wayne Hemingway has designed a limited edition umbrella made entirely from recycled plastic bottles.

The designer, known for his socially conscious creations, designed the umbrella in collaboration with Coca-Cola to mark the launch of the company’s PlantBottle range in the UK.

The PlantBottle is, Coca-Cola claims, the first-ever recyclable plastic bottle made partially from plant-based material (22.5 percent) and recycled plastic (25 percent).

Each umbrella created by Wayne Hemingway is made from five recycled plastic bottles which have been processed into yarn. With regards to his design, Wayne Hemingway stated “[…] I don’t believe in waste, I think we should all be thinking on how we can recycle the materials we all use everyday,” the designer also expressed hope that the umbrella would inspire more people to recycle their plastic bottles.

The umbrella designed by Wayne Hemingway will be available in Harvey Nichols stores across the UK for a limited period from September 12; each umbrella will cost £10 (€11.57) when purchased with a 500ml PlantBottle of Coke. The umbrellas will also be available to buy online from Cokezone.co.uk from September 26.

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