NYC fashion writer blogging about all things lux. Attending New…
Italian brand Versace has unveiled a new women’s scent, a female partner to the popular Eros fragrance.
Titled ‘Eros Pour Femme’, the new eau de parfum is a feminine sidekick to Versace’s 2012 hit Eros. “Eros Pour Femme is the ultimate in power and seduction from Versace,” explained creative director Donatella Versace.
The juice opens with a blend of Sicilian lemon and Calabrian bergamot top notes. This opens into a heart of pomegranate, jasmine, and peony, before heading into a smooth, woody drydown with heady musk.
The golden bottle comes with the classic Versace Greek key and gold Medusa motifs, and is presented inside a tiroir-opening fine jewelry-style box.
The campaign starring Dutch model Lara Stone with Brian Shimansky sees Eros (god of love) meet a mermaid, all captured by Mert Alas and Marcus Piggott.
“Eros is the God of love, but for the campaign for Eros Pour Femme, I wanted it to almost seem as if Eros himself was being seduced, such is the strength of the woman,” added Donatella.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.