Italian fashion house, Versace, has opened the doors to its very first children’s store in Milan, Italy. The new children’s boutique is dedicated to the brand’s “Young Versace” collection that debuted at the Pitti Immagine Bimbo fashion show in Florence last June.
“This is a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ‘n’ roll. Donatella Versace strongly supports and is behind the project, we have a state-of-the-art technological platform and supply chain, and we directly manage our core business,” said Gian Giacomo Ferraris, chief executive officer of Versace SpA.
The collection includes clothes and accessories for both girls and boys from infancy to age 12. The Milan boutique contains exclusive pieces from the Young Versace line, which was first shown at a special international children-wear exhibit in Florence earlier this year.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.