Earlier this summer, PetSmart® opened its first ever Pet Spa Store™ in Oceanside, NY.  Sure, it’s still a PetSmart, but this new retail experience is more like a modern spa with upscale grooming services, a self-service dog wash… and some amenities for those of us with two legs, too.

IMAGE DISTRIBUTED FOR PETSMART, INC. - Instagram pet celebrity @oscarfrenchienyc greets guests at the concierge desk and bakery case featuring baked pet treats at PetSmart’s new test concept store, the PetSmart® Pet Spa™, located in Oceanside, N.Y. The new store by North America’s largest pet specialty retailer features a unique, modern design and innovative elements aimed at offering an enhanced pet lifestyle customer experience, including a coffee bar-lounge area with complimentary coffee and comfortable seating for pet parents while pets receive grooming services. Pet parents can also choose a large pet food collection focused on pinnacle natural nutrition – high-protein, grain-free, organic and raw food. (Diane Bondareff/AP Images for PetSmart, Inc.)

Instagram pet celebrity @oscarfrenchienyc

“In order to innovate at retail, you have to try new concepts and that’s really what the PetSmart Pet Spa in Oceanside, New York, is all about,” said Eran Cohen, chief customer experience officer, PetSmart. “Like any spa, our Pet Spa store is intended to provide the amenities and comforts to enhance one’s lifestyle, but this time with your pet. This first-of-its-kind PetSmart store allows pet parents to bond with their dog using our unique self-service dog wash or hang out in the comfort of the coffee bar, while pets are being groomed by our talented associates.”

IMAGE DISTRIBUTED FOR PETSMART, INC. - Instagram pet celebrity @oscarfrenchienyc and his pet parent, Andre Falcao, shop at the PetSmart® Pet Spa™, a first-of-its-kind concept store for PetSmart located in Oceanside, N.Y, which has a pet service focus and also features a pinnacle natural pet food collection including high-protein, grain-free, organic and raw food. The new store by North America’s largest pet specialty retailer features a unique, modern design and innovative elements aimed at offering an enhanced pet lifestyle customer experience, including a coffee bar-lounge area with complimentary drinks such as espresso, cappuccinos, lattes and comfortable seating for pet parents while pets receive grooming services. (Diane Bondareff/AP Images for PetSmart, Inc.)

The first thing customers will notice when they walk in the door of the PetSmart Pet Spa is that it’s smaller and more intimate than the chain’s regular stores, and features a circular “concierge” desk with a bakery case chock full of baked dog treats.

IMAGE DISTRIBUTED FOR PETSMART, INC. - Instagram pet celebrities @oscarfrenchienyc and @tinkerbellethedog eagerly explore the PetSmart® Pet Spa™, a first-of-its-kind PetSmart concept store in Oceanside, N.Y, which has a pet service focus and also features and high-end pet essentials such as collars, beds, leashes and fun fashion apparel and an at-home grooming collection featuring the CHI® pet collection, exclusive to PetSmart. The new store by North America’s largest pet specialty retailer features innovative spa-like elements to enhance the pet lifestyle customer experience, including a unique, modern design and a coffee bar-lounge area with complimentary drinks such as espresso, cappuccinos, lattes and comfortable seating for pet parents while pets receive grooming services. (Diane Bondareff/AP Images for PetSmart, Inc.)

@oscarfrenchienyc and @tinkerbellethedog

Three self-service dog wash bays — with wall-mounted washing and drying equipment and an array of complimentary shampoos and conditioners — allow pet parents an easy place to bathe and bond with their pet, especially after a day at the beach, which is just a few miles away. But if you don’t want to groom Fido yourself, there’s the option to choose from a range of grooming services at the fully observable Salon.

IMAGE DISTRIBUTED FOR PETSMART, INC. - Instagram pet celebrity @oscarfrenchienyc gets a bath by his pet parent, Andre Falcao, in the self-serve dog wash at the new PetSmart® Pet Spa™, a first-of-its-kind concept store located in Oceanside, N.Y. The new store by North America’s largest pet specialty retailer features a pet service focus with a unique, modern design and innovative elements aimed at offering an enhanced pet lifestyle customer experience. The self dog wash bays, a first at PetSmart, gives pet parents an easy solution to bathe and bond with their pet without the mess of an at-home bath. Also included in the PetSmart Pet Spa is a coffee bar-lounge area with complimentary drinks such as espresso, cappuccinos, lattes and comfortable seating for pet parents while pets receive grooming services. Pet parents can also choose from a wide variety of high-end pet essentials such as collars, beds, leashes and apparel and a large pet food collection focused on pinnacle natural nutrition – high-protein, grain-free, organic and raw food. (Diane Bondareff/AP Images for PetSmart, Inc.)

A coffee bar/lounge area provides comfy seating and complimentary tea, cappuccinos and lattes while you’re on a break from perusing the high-end collars, leashes, beds, toys, wholesome pinnacle pet food, and great gift ideas.

IMAGE DISTRIBUTED FOR PETSMART, INC. - Instagram pet celebrity and fashionista @tinkerbellethedog selects a new favorite tee at the PetSmart® Pet Spa™, a first-of-its-kind concept store in Oceanside, N.Y, which has a pet service focus and also features high-end essentials such as collars, beds, leashes and fun fashion apparel. The new store by North America’s largest pet specialty retailer boasts a unique, modern design and innovative elements aimed at offering an enhanced pet lifestyle customer experience. Included is a coffee bar-lounge area with complimentary drinks such as espresso, cappuccinos, lattes and comfortable seating for pet parents while pets receive grooming services. Pet parents can also choose from pet food collection focused on pinnacle natural nutrition – high-protein, grain-free, organic and raw food. (Diane Bondareff/AP Images for PetSmart, Inc.)

And since wellness is paramount, a Banfield Pet Hospital is adjacent to the Spa space.

We predict this concept will be quite popular.  According to the American Pet Products Association, Americans spent more than $60 billion on their pets last year.

Images credit Diane Bondareff/AP Images for PetSmart, Inc.