In the first quarter of 2015, Diageo and Thinfilm unveiled the first Johnnie Walker blue NFC smart bottle. And just before the year ends, Selinko has collaborated with Diageo to commercialize the first interactive whiskey bottle, the Johnnie Walker Blue Label.
Though, till now the bottle has only been used as a prototype, Diageo is making the most of the festive season by launching it on a pilot basis in Thailand for an unspecified time period. The limited edition of 500 Johnnie Walker Blue Label bottle use the Intact system, which combines Selinko’s ORM software platform, Inside Secure’s Vault IC 154 NFC chip and patent pending capSeal opening detection technology, and Amcor smart capsules. The printed sensor tags detect whether the bottle is sealed or open with the tap of a smartphone. In addition to its ability to clampdown on counterfeiting, the smart bottle offers the maker to communicate with consumers on a more personalized level. Moreover, a consumer scanning a bottle with the “Johnnie Walker Interactive APP” has access to an exclusive space of privileges: personalized VIP invitations, the possibility to send personalized digital post cards, luxury lifestyle content, recipes and much more.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.