The fashion house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925. Nearly a century later, the legendary Italian luxury brand is basking in the Spanish sunshine for the opening of the first Fendi beach club.
The summer-long pop-up is hosted by the always fashionable Puente Romano Beach Resort in Malaga, Spain. The five-star resort’s Chiringuito Beach Club has been remodeled with vibrant colors, prints, and emblematic stripes reflecting Fendi’s signature collections.
Until the end of September, the Fendi beach club is decorated in the playful, unconventional spirit of the Italian fashion house and its new Astrology Summer Capsule Collection 2023. Each table features Fendi tableware decorated with the signs of the zodiac, evocative of the Astrology Collection inspired by the iconic collections from Fendi archives including Spring/Summer 1990 and Spring/Summer 1993, alongside key codes established by Artistic Director of Couture and Womenswear Kim Jones.
On the beach in front of Chiringuito, Fendi-inspired cabanas and open-air lounges are furnished with daybeds and beach chairs decorated with red and yellow cushions, and soft rugs in beachy tones. Just beyond the tropical palms is the beach promenade along the warm Mediterranean shore where yachts, jet skis and paddle boards play on the waves.
Adjacent to the beach club is a Fendi pop-up store, presenting the key items of the new Astrology Collection and select pieces such as Peekaboo and Baguette bags. For the dedicated brand fan, the newly opened Fendi Puerto Banús Boutique is located just around the corner from the resort.
Based in Los Angeles, Vicki Arkoff is Editor at Large for Pursuitist and a founding editor for Holiday Goddess, the online destination for chic women travelers from the editors of Vogue, Cosmopolitan, Grazia, Conde Nast Traveler, and BBC. Her travel and lifestyle reports can also be been seen in Atlas Obscura, The Awesomer, DaySpa, The Chicago Tribune, CNN Travel, JustLuxe, Lonely Planet, Los Angeles Times, New York Daily News, Toronto Star, WellSpa 360, WestJet Magazine, Where Traveler, Where Guestbook, Yahoo News, and dozens more. She's co-author of the bestselling Holiday Goddess books (HarperCollins and iTunes) including 'The Holiday Goddess Guide to Paris, London, New York, Rome,' a travel Top 10 staple. As editor, Vicki's other books include 'Sinatra' (DK), 'Inside Mad' (Time-Life) and 'Virgin Los Angeles' (Virgin Books). She is one of the Usual Gang of Idiots for MAD Magazine, an entertainment reporter (Daily Variety, Entertainment Weekly, Los Angeles Magazine, CREEM), and authorized biographer for pop culture icons from the Beach Boys to Beastie Boys, Paul McCartney to MC Hammer.