Treehugger talks green cars with Sascha Simon from Mercedes-Benz
Sascha Simon is responsible for strategic planning of product management for Mercedes Benz USA. Bascially, that means that he ensures that future Mercedes products give consumers what they want how they want it while Mercedes continues to produce automobiles that embodies the company’s core values. He uses on market research and trend data while working with product designers in Stuttgart, Germany and Palo Alto, California to envision a better vehicle. Treehugger had a chance to talk to him about Mercedes future of green cars, the hurdles to overcome and how their cars will perform with green technologies. Sascha Simon hasn’t always been the advanced product planner. Before he worked with Mercedes specifically, he worked at Daimler-Benz Aerospace in Munich, Germany for seven years where he was head of business development and strategy for the Satellite Constellation branch of the then newly formed European Aeronautics, Defense and Space Corporation EADS before holding several positions in areas ranging from Corporate Planning & Technology to Jet Engines and Advanced Space Systems. – From Treehugger