Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
Exclusively launched in TAG Heuer retailers in July 2011, the TAG Heuer LINK Smart Phone is the essential work hard/play instrument, ideal for business and entertainment. Like the watchmaking heritage that inspires it, it delivers avant-garde luxury with uncompromising strength, precision and reliability. A communications instrument of uncompromised calibre and capabilities, it shares the pinnacle of high-performance engineering and innovation with its partner, the MERIDIIST. Like it, the TAG Heuer LINK seriously upgrades the way the world connects.
Unlike anything else on the luxury market, the TAG Heuer LINK is a high-performance machine of unprecedented functionality. Extreme reliability and robustness are guaranteed through a battery of quality tests well exceeding industry standards.
Stand out features include lightning-fast connectivity, 16-million color screen resolution, a large 3.5’’ display, a high-definition 5-mega-pixel auto-focus camera, 11 hours of music play time, and, through its avant-garde Android operating system, download access to over 250,000 applications. It also comes fully loaded with a host of TAG Heuer add-ons: customized screen designs,widgets, animations, wallpapers, icons and ring tones.
Swiss Watchmaking tradition allied with the latest in high-tech telephony
The TAG Heuer LINK is instantly recognizable as a top-end TAG Heuer product, avant-gardeboth for its ergonomic design and its very contemporary elegance. Motion, purity, curve, precision, a shimmering dynamism in its form and silhouette — these are its signature values.
The luxury handset is composed of classic watch components and cutting-edge technology. Fully shockproof, the body is engineered like the case of a TAG Heuer watch. As airtight and locked-down as a strong box, it provides full protection of the precious contents — your videos, photos, files and data — sealed in its interior.
Other signature TAG Heuer references include the screws on the handset’s reinforced chassis, which echo those on the casebacks of TAG Heuer chronographs. The unique autolock system on the side, which gives quick access to the SIM card, the connection port and the memory card, sports the TAG Heuer’s shield in black lacquer and looks like a classic TAG Heuer timepiece crown.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.